& major events

Our events are an entertainment destination for fans from the UK and across the World. By 31 March 2015 we will have:

  • Attracted the World’s best players for fans to watch live
  • Enabled fans to watch England and Europe’s top players on a regular basis
  • Used the excitement of major events to inspire more people to play badminton
  • Made World-class badminton more accessible

To achieve this we will:

  • Deliver the Yonex All England Open Badminton Championships and the London Grand Prix, attracting the World’s best players and more than 40,000 fans from across the globe
  • Launch the professional National Badminton League
  • Create a ‘wow’ experience for both players and spectators at our major events
  • Embed ‘Inspiration’ as a cornerstone of every major event
  • Achieve at least 30 hours of domestic TV coverage and global broadcast to more than 50 territories and 350 million homes around the world
  • Provide a badminton ‘show’ to engage fans through our world class sports presentation

what we are doing

We are rapidly growing the fan base of players, spectators and followers of badminton and enhancing their experience of our sport.

We will provide:

  • A fan community reaching out to the millions of people who ‘Play, Love and Live’ our sport
  • Tailored and personalised communications to our fan base alongside the general opportunities that will be shared on a regular basis
  • World class communication to our fan base across a range of traditional and digital media platforms
  • The World’s best badminton to watch

Get involved...


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go to BADMINTON England