& participation

Engage with a large volume of people playing infrequently to retain them more effectively and increase regular participation. By October 2014 we will have:

  • Engaged 160,000 casual participants
  • Partnered with 800 leisure centres
  • Expanded the opportunities for casual players to enjoy the sport

Enjoyment and a sense of achievement are central to our approach. We will also make badminton more financially viable for leisure centres encouraging them to increase their provision. Specifically we will:

  • Introduce the PlayBadminton Framework enabling leisure centres to improve their offer
  • Ensure that PlayBadminton enables leisure centres to increase revenues
  • Offer quality programmes creating fun and a sense of achievement for players

& competition

Retain players in the sport and provide lifelong participation through a progressive competition pathway. By 31 March 2015 we will have:

  • Provided regular competitive play for 750 ranked participants
  • Maintained elite playing opportunities for Masters players and grown participation by 5% per year
  • Harnessed the passion and experience of this group by retaining more of them in the sport once retirement approaches

To achieve this we will:

  • Provide a playing platform through our national competition circuit and county competitions
  • Support England Masters representation at international events
  • Deliver top class international Masters competitions
  • Actively promote other badminton outlets such as coaching, officiating and volunteering opportunities

& coaching

Develop a World-class education and coach development package, that will enable coaches to produce technically proficient players. By 31 March 2015 we will have:

  • Developed fit for purpose coach education courses
  • Developed a coherent package of ongoing training for qualified coaches
  • Enabled a more personalised coach education experience
  • Implemented a coach licensing scheme

To achieve this we will conduct research within the current coaching workforce, to develop a fit for purpose coach education system. Specifically we will:

  • Review existing provision, incorporating the views of a range of stakeholders by the end of 2013
  • Review and re-focus content of the existing coach education programmes, within the UKCC framework
  • Identify gaps in ongoing training for coaches and develop CPD modules to bridge the gaps

What we are doing

We are committed to growing the number of adults playing regularly. Improved retention of the huge number of irregular, casual participants will be key to our strategy. We will:

  • Engage with mass numbers of casual participants
  • Introduce a comprehensive badminton offer in Leisure Centres
  • Expand quality programmes such as No Strings Badminton, Essentials and Battle Badminton
  • Support clubs in expanding their reach through Community Badminton Networks
  • Offer a comprehensive, graded competition programme for seniors and masters (35yrs plus)
  • Ensure there are enough coaches and deliverers to support this activity

Get involved...


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